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Psychology of Color - Cultural Color, Part 1

Picture right below. A common scene in the West, a traditional bride and groom, the bride dressed in white, symbolizing purity.

Generally, our history and family background give us our initial associations with color.

Cultural Color

In the West – white is the traditional color worn by brides for a wedding ceremony, but in China and India it is the color of mourning as it has the association with peace and coolness and provides the humbleness of wearing an undyed cloth. White is more highly regarded in the East than in the West.

In North American tribes white is the color of winter, purification and renewal.

Black in the West is the color for mourning, shown by the clothing that is worn and the car that carries the coffin.

Black in Ancient Egypt was associated with the preparation for the rebirth rather than the ending of a life on earth.

In the West Indies, to commemorate death, they use bright colors to celebrate the souls departure for a happier existence.

Picture Right. White, the color of winter, purity and serenity.

A common scene in the West, a traditional bride and groom, the bride dressed in white, symbolizing purity.

 

Blue has great symbolism in Catholic religious art. The Virgin Mary’s robe is usually blue symbolizing her power of serenity. The clear blue sky often depicted in paintings is used to symbolize heaven.

In the West, we have many colors that are strong emotional symbols.

Green - envy, Yellow – coward, White – purity, Blue – depression, Black – despair, Red – rage.

For more color meanings and definitions

Psychology of Color - Cultural Color, Part 2

 White, the color of winter, purity and serenity.

 

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