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Psychology of Color - Color Weight

Psychology of Color

We know that colors effect our emotions. We feel stimulated by bright red and feel calm with soft blues.

Therefore being able to understand some basic principals of color psychology can help us to learn how to express our emotions or to summon them.

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Color Weight

(Picture below). The red block appears heavier than the white, but while holding them we cannot feel a difference.

It is interesting to look at color as having a weight. Red seems to appear the heaviest, followed by orange, blue and green (all of which have a similar weight), then yellow and finally white.

When looking at colored blocks piled on top of each other, if the heaviest color is on top – they look unstable. Now if holding the blocks separately in your hands to compare the weight, your mind cannot register the difference in the colored blocks’ weight.

(Right Picture). Dark colored stacked blocks on top of lighter blocks look unstable as they appear heavier (left), the lighter colored blocks stacked on top of darker appear more stable (right).

Dark colored stacked blocks on top of lighter blocks look unstable as they appear heavier (left), the lighter colored blocks stacked on top of darker appear more stable (right).

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